Agricultural channels evolutions 4S shop into a "resort"? - Agricultural, 4S-machinery industries

Each time when in pain, we will think more. The face of small profit margins of the times, for Agricultural Machinery Channels, especially of agricultural 4S Sharp burst on the scene shop, there are some problems worth further thought. Most experts and agricultural enterprises, by Pin Business executives are on agricultural change 4S shop model positive about change by encouraging agricultural sources, agricultural 4S store model will be a historic research, innovation, adjustment and transformation of agricultural machinery dealers and large distributors super Group times coming. From the agricultural industry, the evolution of the sales model, and selling the full extent of competition in terms of, agricultural 4S shops and chain model of change is a big trend. What is the agricultural

4S shop? 4S shop is a farm machinery sales, repair, parts and information services as one of the sales shop. 4S shop is a kind of "Four in One" as the core of the business model.

Agricultural advantages 4S shop One can promote the industry reshuffle, which greatly enhanced the competitiveness of dealers will help to implement the relevant brand cluster strategy. Agricultural 4S shop dealers can focus on a relatively limited resources, focus on the key brand investment, the rapid formation of the brand's network clusters, clusters of business advantages, synergies, access to economic benefits. For example, when a good main dealer to determine the brand, you can quickly form a cluster of the brand clan. Dealer group shop by 4S cluster to form a regional market leader, this dominance can change the voice channel deletion dealer status. 4S cluster dealers shop, will enrich the means to compete in the market, such as with a strong network of distribution capabilities, we can achieve an agricultural-based buyout business, which is a single shop operator's competitors can not copy of; With the rapid growth of power distributors, dealers Group may, with its strong marketing capabilities, causing the value of the upstream manufacturers to focus on its channel, and then qualified for a deeper Cooperation , Including the capital cooperation; cluster of 4S stores to create a regional market and convenient service network, which is encouraged to buy an important consideration.

Second is to improve trade environment, promoting the business marketing upgrade. Specifically in the following four aspects: to improve trade environment, greatly reducing the risk and time cost of customer transactions. 4S stores with the progressive realization of agricultural farm machinery sales, after sales, information and accessories for separation or reorganization, in the channel, the formation of farm machinery dealer and service center for the future development may be more practical significance, agricultural 4S stores may in the future a real farm machinery sales center. able to promote the escalation of corporate marketing, marketing, cost savings, companies spend a lot of money and manpower each year for information gathering, and 4S stores, you can easily complete the work, and gradually form a complete information channel network business. is to promote the industry, service levels, the dealer selling from the stage before the original product into a new age of marketing services; the same time promote consumers from "price driven" consumer to "brand led" consumption changes; Agricultural 4S shop terminal services continuous improvement, to increase agricultural profitability point 4S shops and also a great convenience for consumers;

Third are agricultural 4S shop off-site sale of farm machinery possible. Sales of agricultural machinery manufacturers is another area designated a monopoly means to further strengthen the control of the dealer, dealer to avoid bigger and stronger, agricultural 4S shop to break this provision, so that the real strength of 4S out regional markets restrictions.

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